About us

A Vision Makes History

When the Austrian designer Robert La Roche designed his first eyewear collection in 1973, he combined authentic artisanship with an individual design language. In the 80s, his creations was a hit the new wave era. In the nineties, the eyes of the world turned to his timeless masterpieces - from Hollywood to Andy Warhol's Factory. In 1999, the successful designer retired. Since then, a team in Graz manages his eyewear brand and now the brand is returning to where it belongs - to the Haute Couture of eyewear design.
Since 2020, a new, international team led by General Manager Kamilia Kusz has been principal in carrying the Robert La Roche brand into a new era.
They combine respect for the iconic designer and his life's work with ideas for the future.
It is the inspiring environment and the family atmosphere that breathe life into our visions.
This joy and passion are reflected in every single model in our collections.

Robert La Roche