Privacy notice

Welcome - we are looking forward to your visit on our website. 

As the operator of this website, RLR Eyewear GmbH (hereinafter referred to as RLR) takes the protection of your personal data very seriously. We would therefore like to make the data processing procedures on our website transparent for you. In the following we would like to explain to you what we do to protect your data and what data we collect. 

We reserve the right to adapt the information provided in this privacy notice to changes in legislation or jurisdiction without prior notice. The current version published here is valid. 

  1.      Responsible body

The responsible body for collecting, processing and using your personal data within the meaning of the EU General Data Protection Regulation is the RLR. The RLR is available for you as the responsible body under the following contact info:

RLR Eyewear GmbH
Liebenauer Tangente 4
8041 Graz, Austria

  1.      Collection, processing, use and storage of personal data

We are committed to protecting the information of our business partners who visit our website. All personal data will be collected, processed and used in accordance with the applicable regulations for the protection of personal data primarily for the purpose of the services you have ordered and for processing your enquiries. The stored data will only be made available to third parties in the manner described in this declaration. Of course, no personal data will be passed on to advertising companies. 

Your data will only be stored in personal form as long as it is necessary for the purposes for which they are processed or until the expiry of any guarantee, warranty, statute of limitations and statutory storage obligations, unless otherwise stipulated in this privacy policy. Data in the context of an inquiry (no business process is created as a result) is deleted after 6 months. Data generated in the course of a business process is stored for a period of up to 10 years. All other data will be deleted after one year, unless there are important reasons for storing them.

As part of the operation of our website, we commission software service providers and agencies who can gain access to your personal data in the course of their activities. They have committed themselves to compliance with the applicable data protection regulations. You can request more information about the service providers we employ at In order to fulfill your orders and to carry out the other uses mentioned in this data protection declaration (e.g. newsletter dispatch), the personal data will also be forwarded to the companies affiliated with us. Our affiliated companies have committed to complying with the applicable data protection regulations.

  •             Setting up and using a webshop customer account

Our webshop is available for electronic orders. If you wish for access it will be set up by us.

This is done through contact with our sales representative or our customer service center and back office employees. By registering, you agree that your personal data such as name, address, telephone number as well as e-mail address and, if applicable, fax number will be stored by us even after the current order processing has ended. We collect, store and process this data exclusively for the purpose of processing your future orders.

In your customer account you can view and manage all your stock data stored with us at any time. It is your responsibility to keep the personal access data confidential and not to make them accessible to unauthorized third parties. We cannot accept liability for misused passwords, unless we are responsible for the misuse.

  •             Collection, processing and use of personal data within the ordering process via the webshop

The data fields marked as mandatory fields within the ordering process are required for the fulfilment of your order. We therefore collect, store and process your data for the entire processing of your purchase, including any subsequent guarantees, for our services, technical administration and to prevent criminal offences and fraud. Your personal data will only be passed on to third parties to the extent permitted by law, including for the purpose of contract processing or billing, or if you have given your prior consent. Within the framework of order and order processing, for example, the service providers we use (e.g. banks, logistics companies) receive the necessary data for order and order processing. The data passed on in this way may only be used by our service providers to fulfil their tasks.

  •             Use of your data for advertising purposes

In addition to processing your data to process your purchase, we also use your data to recommend products to you that might be of interest to you. In this regard, you have either given us your prior consent (e.g. to receive the newsletter) or there is a predominantly legitimate interest on our part to send you those offers which are similar to your original order. For the dispatch of the recommendations we commission a service provider. The latter has undertaken to comply with the applicable data protection regulations vis-à-vis us. Further information is available at

  1.      Cookies& Plugins

By giving your express consent when you visit our website, you agree to the use of the following cookies and plug-ins on our website:

This website uses so-called cookies. A cookie is a small file that can be stored on your computer when you visit a website. In principle, cookies are used to offer users additional functions on a website. For example, they may be used to help you navigate a website, to allow you to continue using a website where you left it and/or to save your preferences and settings when you return to the website. Cookies cannot access, read or modify any other data on your computer.

Most of the cookies on this website are so-called session cookies. They are automatically deleted when you leave our website. Persistent cookies, however, remain on your computer until you manually delete them in your browser. We use such persistent cookies to recognize you the next time you visit our website. We also use persistent cookies so that you can fill and manage your shopping cart with orders during your session in the B2B web shop and also to display your desired settings in the shopping cart.

If you want to control cookies on your computer, you can set your browser to notify you when a website wants to store cookies. You can also block or delete cookies if they have already been stored on your computer. If you want to know more about how to do this, please use the "Help" function in your browser.

Please note that blocking or deleting cookies may affect your online experience and prevent you from using this website in full.

  •             Google Analytics

On our websites we use the web analysis service Google Analytics of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies, which are stored on your computer and enable an analysis of website usage. The information generated by the cookie about the use of the website is usually transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide website operators with other services relating to website and Internet use.

We use Google Analytics only with active IP anonymisation. This means that Google will reduce the IP address of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be transmitted to a Google server in the USA and shortened there.

You may prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available at the following link: Further information on terms of service and data protection can be found at or at


  1.      Collection and processing of anonymous data log files

Every time a user accesses our website, i.e. every time a file is retrieved or attempted on this server, data on this process is stored in a log file. This data is not personal, so we cannot trace which user has retrieved which data. We also do not try to collect this information.

In detail, the following data record is stored for each retrieval:

  •          Name of the retrieved file
  •          Date and time of retrieval
  •          Transferred data volume
  •          Message as to whether the retrieval was successful
  •          Message as to why the retrieval may have failed
  •          The name of your Internet Service Provider
  •          If necessary, operating system and browser software of your computer
  •          The website from which you are visiting us.

All data mentioned are evaluated for statistical purposes by us and service providers commissioned by us. We use this data to make our website even better for you.

  1.      Data security

We maintain current technical measures to guarantee data security, in particular to protect your personal data from dangers in data transmissions as well as from knowledge gained by third parties. In particular, our website uses SSL (Secure Socket Layer) or TLS (Transport Layer Security) for encrypted transmission (https protocol).

By entering your e-mail address and the customer password provided, you can log into our B2B web shop and place orders. During the execution of orders, the data is transmitted in the following encrypted form (https).

  1.      Your rights in connection with personal data and our contact info

Among other things, you are entitled (under the conditions of applicable law) to assert the following rights: Right of access (Article 15 GDPR), right of rectification (Article 16 GDPR), right of cancellation (Article 17 GDPR), right of restriction (Article 18 GDPR), data transferability (Article 20 GDPR) and right of opposition (Article 21 GDPR).

Should you wish to assert the rights of the aforementioned data subjects or have questions or concerns regarding the processing of your personal data, please contact us:

RLR Eyewear GmbH
Liebenauer Tangente 4
8041 Graz, Austria

  1.      Right of appeal to the data protection authority

If you believe that the processing of your personal data violates legal regulations, you have the right to complain to the data protection authority. For an overview of national and international data protection authorities, please visit